Lori Coulter has a TrueCalling.
As president and CEO of Lori Coulter Made-to-Order Swimwear, Lori developed the TrueMeasure process to help make life a little bit better for all women.
Lori has overseen the company from concept to implementation, and seeks to reinvent the swimwear experience for women. Lori empowers women to express their style through customized apparel that perfectly flatters an individual's figure. The swimwear collection combines the latest in color, shapes, and accessories to create chic, wearable swimwear with an impeccable fit for all ages, lifestyles, and activities.
Using a world-class 3-D body scanner, Lori captures 140 body measurements in under a minute to create a swimwear line that flatters and fits a woman’s unique shape. With a line features over a million style options, women can create made-to-order swimwear in just moments.
Lori is a native of St. Louis, MO, where she currently resides with husband, Kelly, and their son Devin. She graduated with a master of business administration from the Olin School of Business at Washington University in St. Louis in 1999 and earned a bachelor of business administration from Baylor University in Waco, Texas.
Lori Coulter Made-to-Order Swimwear is available at select Macy’s locations. Interested retailers, resorts and cruise lines may contact customerservice@loricoulter.com for additional information.
Lori Coulter speaks regularly at university and apparel industry events and was recognized as one of Apparel Magazine’s 2006 Apparel All-Star Award Winners.
