A Personal Mission
Our highly trained fit and style specialists make it a personal mission to serve and guide each client through the TrueMeasure process. These amazing women have a great eye for fashion, but are driven to help you feel confident and beautiful.
We want to help you focus on what’s wonderful about your body instead of focusing on what you may see as a flaw. We want women to understand that if a style doesn’t work, the problem is with the swimsuit, and not with our bodies! We don't see it as a job, but a calling – for our TrueConsultants and for each of us at Lori Coulter. As a company, we are revolutionalizing the world of retail with the TrueMeasure process and pioneering a new movement that changes the way the world views the unique talents, beauty, and authentic personal style of all women.
