Lori's Stories

The Best Swimsuits for Smaller Busts | Our Ultimate Swimwear Guide September 20 2016

When it comes to shopping for clothing, there are few things that can give women more anxiety than swimsuits. Finding the perfect suit - one that's designed for your figure - can go a long way towards feeling confident and comfortable enough to #putonaswimsuit. 

The key is using silhouette, proportion and fit - along with the principles of design to emphasize (and de-emphasize) where needed. Your body should be viewed in harmony with the swimsuit so that the garment will neither overwhelm or detract from your body (unless intentionally creating drama.)  

Luckily for you, our swim silhouettes have all figures and shapes covered, from curvier frames to athletic body types. Today we're focusing on small busts and the best swimwear styles for this common shape. Our latest swimwear edit includes flattering one-pieces, high-waisted styles, and barely there bikinis to help you find the best swimsuit style for your less endowed body type. 

The Deep Plunge

A deep V neckline actually looks most flattering on smaller busts because the "V"  suggests cleavage, and yet doesn't overly expose as it might on a fuller bust. Take the plunge in The Ann Plunge Shirred Maillot, that has an even more flattering shirred torso detailing and comes in nine colors. 

Go Bold 

Less endowed ladies can pull off most styles, regardless of how supportive the swimsuit style is. To add a bit of emphasis to what you do have, try our Polka Dot Longline Tankini or our Phoebe Ruffle Bikini Top.  

Colorblocking

We love the use of white trim around a swimsuit piece because lighter hues have the effect of expansion, giving you a visual boost to your upper half. The Mindy Halter Bikini Top is great for your shape because the white contrast trim and v-neck shape flatter smaller bust sizes. Also, try wearing a brighter color on top than bottom to add fullness - it's all about using the elements and principles of design to create a pleasing proportion.  

Molded Cups

Our simple yet sophisticated Cambria Halter Bikini shapes the bust with added padding in just the right places and creates a fuller silhouette.  

 


Embrace the Beach | #PutOnASwimsuit August 11 2016

A client recently explained to me that she couldn’t buy a swimsuit, because she was at her “Puffy Weight”.  Ironically, she had one of those trim and fit forty-something bodies that makes most women green with envy.  Still, I couldn’t help but sympathize. 

Nothing is more frustrating to me than stepping on the scale and registering 5 lbs over my “Alarm Weight” (a term used by my college ex-boyfriend’s mother – I think she was hinting) which is 5 lbs over my “Goal Weight”.  Yes – if I am being honest with myself, I am at my “Puffy Weight” – for those of you who are counting, that’s 10 lbs beyond the arbitrary number in my head that I’ve deemed my ideal weight. 

In the past, I’ve gained my weight evenly from my face to my hips, but….this time is different, there seems to an unwelcome shift in my body proportions, with the vast majority of the additional 10 lbs located between my waist and lower thighs…Help!


As a swimwear designer, with the stated goal of helping women feel beautiful and confident in their swimwear, it frustrates me that even I would be self-conscious about my evolving body.  I strongly believe that women should not have to “earn” the right to wear a swimsuit, and that authentic personal style involves embracing our bodies (at whatever weight or age) and confidently enjoying life to its fullest. 

Easier said than done – I envy the women on the beach who embrace their inner diva no matter their age, size or shape and seem oblivious to the ideals of society.   I dread the thought of buying one size larger than last year, even though I rationally believe that healthy and happy is more important than thin.  Most importantly, I have made it my mission to help women feel more confident, comfortable and beautiful through excellent design, puffy weight or not! So, I'm encouraging all women to embrace the beach (or pool, or waterpark), and #putonaswimsuit! Bikini, swimshirt, or one-piece isn't important, as long as you stop missing out on your life's fun moments. 

And this weekend, I promise to #putonaswimsuit and to enjoy these last few days of summer! 

 


Behind the Scenes | Lori Coulter Pool Party July 18 2016

Lori Coulter has always designed swimwear with one thing in mind – to make feel women feel comfortable and confident in any swimwear piece they choose. Our design philosophy breathes confidence and wearability into every maillot, bikini, sun jacket and cover-up we create. We encourage women to feel comfortable in their own skin and to #putonaswimsuit and enjoy life in this very moment.

Our past TRUE campaign was so successful in conveying our design philosophies that we decided to shoot another campaign with women from our very own local blogger community! We spent a ‘Sunday Funday’ at the historically chic Cheshire Hotel Pool with our dynamic group of St. Louis bloggers  – each enjoying the day in their hand-selected Lori Coulter Swim pieces. We hosted a pool party complete with refreshing summer cocktails, good music, and an irresistible inflatable Pegasus!

Check out our fun pool party snaps below – and follow our page on Facebook and Instagram as we reveal sweet discounts and preorder opportunities for each swim piece featured in our blogger photoshoot!

swimsuits on real women

Our group of amazing and talented bloggers and influencers!

Lori Coulter Swimwear Designers

Swimwear designer Lori Coulter and patternmaker Maggie Holper.

swimsuit influencer blogger

Photographer Elizabeth Wiseman captures all the fun onset! 

Swimwear design intern

Manuela is part swimwear design intern, part model for the day.

best retro style swim wear

 Pool parties need inflatables - like this magical Pegasus!

ruffle polka dot swim suit bikini

 No pool party is complete without colorful cocktails, served cabana-style. 

best vintage style bikini swim wear

Lori Coulter with our entire group of St. Louis-area bloggers. 

Want more behind-the-scenes action? Follow us on social to see it all!


Patriotic Pieces | 4th of July's Stylish Swimsuits July 01 2016

It's Summer '16, and whether you're hanging out at a backyard pool party or spending your holiday at the beach or a cozy lake house for America's Birthday this year, our vintage-inspired swimsuits will make sure you're displaying your patriotic pride in and out of the water, all summer long.

Celebrate the 4th of July in Stylish Stripes! 

retro style swimwear

Mix and match our swim separates to create the perfect 4th of July bikini. If you're looking for a bit more classic coverage, our collection of one-piece suits feature retro-inspired details and just a hint of a full-retro cut leg, giving you a sportier vibe that's perfect for Independence Day pool parties.

retro style one piece lori coulter

 Where are you wearing your Lori Coulter Swim this summer? Share your #loricoulterswim style with us by tagging us on social media! We'd love to see how you wear your Lori Coulter Swim!


Beach Bound | Tropical Honeymoon Packing List Essentials June 08 2016

A honeymoon vacation is an once-in-a-lifetime experience for a newlywed couple, and during an already busy wedding planning process, it can be easy to let our packing list fall by the wayside.

To ensure your honeymoon is as blissful (and stress-free!) as possible, we’re sharing our best beach essentials for an unforgettable honeymoon experience in the tropics!

Tropical Romance

Continue the wedding day romance in our Ruffle Bikini Top in Avorio. Featuring a double adjustment back hook and tie neck, it’s a versatile bikini top that easily pairs with our mix and match bottoms. Looking for a romantic island to honeymoon on? Jamaica is sometimes called the "island of love". 

Excursion Bound

Bringing a little excitement to your honeymoon with an action-packed excursion day-trip? Pack our Three Color Chevron Sun Jacket with UPF 50+ protection to make sure you and your newlywed glow stays sun-safe while you’re enjoying an exotic experience. Plus, you’re wedding budget will thank you, because this top is on sale now!

Bringing Sexy Back (and front!)

Our Plunge Shirred Maillot in Avorio brings sexy details to an ultra-versatile one-piece swimsuit. With a shirred wrap torso and plunging neckline, you can relax in the comfort of a one-piece style, with the sexy details of a bikini. We love St. Lucia for sunset cruises, beach-side dining, and waterfall hikes. 

 


Visiting Cuba: What you Need to Know May 23 2016

Havana Street

Cuba is the most fashionable hot spot for Summer 2016, which has already seen a Karl Lagerfeld's 2017 Chanel Resort Show held at Paseo Del Prado in Havana, and high-profile visit by the Kardashian family. Recently restored diplomatic relations between Cuba and the United States have led to an influx of American jetsetters, following Cuba's first visit by a sitting U.S. President in nearly a century and a free outdoor concert by the Rolling Stones held just last month, on March 25th. 

Our swimwear design team can’t get enough of the country’s colorful facades, retro-style classic cars, and lively architecture. It's an idyllic setting for our current swimwear styles, featuring vintage-inspired details. 

To prepare you for departure, we're sharing our key travel tips to make your visit to Cuba smooth and memorable, saving you some precious vacation time.

  • If you’re going to Cuba, you’ll need cash. The island nation operates on two currencies – Cuban convertibles (CUC’s) and pesos, and your plastic won’t work at most places. Do you have any euros or Canadian dollars left over from a previous trip? Bring these along with you. You’ll get a better exchange rate than you will with U.S. dollars. 

  • U.S. tourists’ visits to Cuba are supposed to be focused on interacting with Cubans, not just lounging on the beach, according to the U.S. government’s recently relaxed regulations. So, while it’s unclear how the government is checking, you are required to engage in “people-to-people” interactions for eight hours a day during your visit. 

  • The best beaches to visit while there? Playa Paraiso and Playa Sirena. Just don’t forget to pack a classically cool swimsuit to go with vintage-style restaurant nearby. 

  • Traveling independently? Don’t drive. There are no lights on Cuban roads, and you’re likely to happen come across rough roads, donkey carts, and wild pigs. Instead, consider hiring a car and driver – which will likely be a 50’s style classic car. 

  • Internet connections across the island can be spotty, so download an offline app that works with your smartphone’s GPS. 

  • Bring your own snorkel gear and sun shirt, so you can experience some of the most pristine reefs in the Caribbean.

  • Be prepared for heat and humidity by dressing casually. Pack comfortable and versatile pieces you can wear multiple times during your trip. 

  • Carry a copy of your travel insurance, and make sure your required tourist card is included in your flight or travel package. 

  • Restaurants tend to be small, and get busy after 8:00 p.m. A recommended favorite? El Figaro Bar and Restaurant, in Havana.

  • Planning on bringing home cigars for friends and family? That’s great, just don’t forget that you can legally bring back $100 worth. Keep your receipts to show any customs officials.

Now, you're ready to relax in Cuban style! Share your travel experiences with our team. We'd love to hear your unique vacation experiences. 


The Perfect Little Black Swimsuit April 20 2016

A new exhibit just opened at the St. Louis History Museum called The Little Black Dress: From Mourning to Night.

It traces the history of the little black dress from it's early roots as strictly funeral wear, to the wardrobe staple it is today. By showcasing the dresses of Coco Chanel, Yves Saint Laurent and Geoffrey Beene- just to name a few- the exhibit provides a visual history of the evolution of the LBD.

The museum portrays the LBD as timeless, elegant and sophisticated. The exhibit got us thinking about black in the world of swimwear. Specifically, that as much as we invent and reinvent swimsuits, there is something about the simple elegance of a black swimsuit that never gets old. If you find yourself in the St. Louis-metropolitan area, walking around the exhibit is a great way to spend a weekend afternoon.

In the mean time, you can satiate your LBD craving with these favorite LBS (Little Black Suits!)

the anastasia ruffle maillotroxanne bandeau bikini

Want a little more coverage? We even have a swimwear appropriate LBD!

 


Our Swim-Style Guide to Vegas April 11 2016

Las Vegas might be best known for it’s gambling, but its pool party scene is a close second. Rivaled by nowhere else on earth, the parties at the Vegas Pools are reason in themselves to hit up Sin City.  Each with their own ambiance and selling points, here are a list of some of our favorites. And, of course, what swim style to wear while there.

 

The Delano Beach Club – The Delano Beach Club opens in early April and is part of the new Delano Resort. Modeled after it’s South Beach namesake, this venue is a little more laid back than others you’ll come across on the Strip. Here, pool goers can get a section of sand to themselves and relax while playing with the submerged chess board and listening to the DJ’s tunes. Pack our Mindy Bikini to ensure you are both stylish and sophisticated poolside.

The Moorea Beach Club at Mandalay Bay – If relaxation is what your after, this is your spot. Twelve foot daybeds flank the pool and elevated cabanas let you take in the scene from above.  And you might need that view to take in this “toptional” pool - its European-style sunbathing if you choose. Our Marcella Two Color V Bikini is the perfect suit for the Moorea, but only you can decide how much of it to wear...

The Palazzo and Venetian Pools - Ease into summer at the spectacular Palazzo or Venetian Pools. This is where the A-Listers go to keep a low profile. There’s music, but not too offensively loud that you couldn’t also enjoy a massage from the esteemed Canyon Ranch Spa in one of the many pool side cabanas. Munch on frozen grapes and fresh fruit and stay cool thanks to Evian water mistings and chilled towels. What to wear? Our Roxanne Bikini, in any one of its many color options, is perfect.

The Cosmopolitan’s Boulevard and Bamboo Pools - The multi level Boulevard Pool has a great view of the strip and plenty of food and drink to go around. Try a bloody mary and sip into the evening when the ultimate outdoor concert venue will give you a second wind.  If you really want full relaxation, book a bungalow at the Bamboo Pool and sample the revitalizing spa offerings. Bring along our color block Monroe Bikini for an updated take on a classic look.

The Wynn and Encore Resort Pools - The Beach Club at Encore features one of the biggest bashes in Vegas. With Popular DJ’s, entertainers by the pool and themed parties on “recess Fridays” get a ticket early for this raucous bash. It features 26 cabanas each stocked with refrigerator, flat screen TV and plush daybeds. If you’re feeling extra fancy, rent one of eight VIP bungalows…with infinity dipping pool and a wonderful view of the strip from your private balcony. Stand out at this can't-miss pool party in our Tabitha V Halter Bikini in Red. For a more refined day at the pool, the Wynn Pool offers sophisticated elegance and a spa-like atmosphere where our white Ann Plunge One-Piece is sure to turn heads. There really is something for everyone!

 


Lori's Destination: Rio de Janeiro February 23 2016

Reason to go: Rio’s beaches provide a backyard of sorts to the hectic traffic and population in the city. Miles of beach stretch along the city as the Christ Statue and green hills of the Mantiqueira Mountains tower above some of the world's most famous beaches, including Ipanema and Copacabana. All are great for surfing, paddle boarding, volleyball, or futevolei – the uniquely Brazilian combo of volleyball and soccer. With white sands and wonderful weather, you can see why they call Rio, Cidade Maravilhosa or “marvelous city.” 

Where to stay: Hotel Caesar Park Rio.

What to wear: GO BRAZILIAN!  Headed to Brazil but don’t want to stand out as a tourist? Particularly on the beaches, Brazilian style and customs are unique. Follow these simple tips and you’ll look and feel like a local. First, don’t bring a towel. Women wear sarongs that double as a beach cover-up and towel, while men rent chairs from “barracas” located along the beach. The second biggest tell-tale sign of a tourist is the conservative, skin covering suits they wear. While Brazilian’s don’t go topless, they do show a lot of skin, particularly on the bottom. “Less is more,” is the motto here. Some of my packing ideas, in case you’re headed to South America any time soon:

 Lori Coulter Rio de Janeiro Packing List

(1) The Lori Coulter Marni Bikini and Alexis Criss-Cross Bottom in Black(2) Bar Pendant Necklace, (3) Havaianas Slim Tribal Sandal in Black, (4) Clarin's Sun Care Spray Oil with SPF 30, (5) Hipanema Bracelet (6) 6 Shore Road Crochet Beach Bag, (7) Classic Ray-Ban Aviators and (8) Hammamas Turkish Bath Towel that Doubles as a Sarong


Lori's Destination: The Amalfi Coast February 15 2016

 

Reason to go: On the south side of Italy’s Sorrentine Peninsula is the Amalfi Coast, a favorite vacation spot of mine. Drive the coast between Solerno and Sorrento and stumble upon lemon groves, vineyards, and colorful fishing villages. The drive and view from above is breathtaking, but the small pebble beaches and clear water of the Tyrrhenian Sea below are just as beautiful. Littered with grottos, bays and fjords this is a picturesque shoreline with steep cliffs and hills that are wonderfully inspirational. The uniqueness of the sea meeting the mountains makes the Amalfi Coast truly unique and breathtaking.

Where to shop: While you’re in the area, take a sunset cruise to Capri and make sure to try on a pair of Canfora Sandals, the world famous handmade sandal from Capri, worn by the likes of Jackie Kennedy and Grace Kelly.


What to wear: The Amalfi coast exudes sophisticated glamour and European elegance. If you're headed that way, be sure to pack accordingly. Here's a peek inside my suitcase:


TRUE Campaign Success leads to NEW Lori Coulter E-Commerce Site! September 22 2014

TRUE TO YOUR BODY, TRUE TO YOU

These 13 ladies are exceptionally beautiful and generous.  Due to their contributions, our Facebook page has over 8500+ likes and counting.  More importantly, this image is inspiring women across the country to embrace their true beauty and inspired us to complete a much-needed update to our website.  We hope you enjoy perusing our line, especially the TrueShape Collection featuring our TrueCampaign models. Thank you to all of these ladies for their amazing work!