Behind the Scenes | Lori Coulter Pool Party July 18 2016

Lori Coulter has always designed swimwear with one thing in mind – to make feel women feel comfortable and confident in any swimwear piece they choose. Our design philosophy breathes confidence and wearability into every maillot, bikini, sun jacket and cover-up we create. We encourage women to feel comfortable in their own skin and to #putonaswimsuit and enjoy life in this very moment.

Our past TRUE campaign was so successful in conveying our design philosophies that we decided to shoot another campaign with women from our very own local blogger community! We spent a ‘Sunday Funday’ at the historically chic Cheshire Hotel Pool with our dynamic group of St. Louis bloggers  – each enjoying the day in their hand-selected Lori Coulter Swim pieces. We hosted a pool party complete with refreshing summer cocktails, good music, and an irresistible inflatable Pegasus!

Check out our fun pool party snaps below – and follow our page on Facebook and Instagram as we reveal sweet discounts and preorder opportunities for each swim piece featured in our blogger photoshoot!

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Our group of amazing and talented bloggers and influencers!

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Swimwear designer Lori Coulter and patternmaker Maggie Holper.

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Photographer Elizabeth Wiseman captures all the fun onset! 

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Manuela is part swimwear design intern, part model for the day.

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 Pool parties need inflatables - like this magical Pegasus!

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 No pool party is complete without colorful cocktails, served cabana-style. 

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Lori Coulter with our entire group of St. Louis-area bloggers. 

Want more behind-the-scenes action? Follow us on social to see it all!