Meet Lori

At home with Lori Coulter and family

"I believe that style is truly personal, not mandated by the runway or the latest trends. The inspiration for our collection is found in everyday encounters: a beautiful evening gown, my mother’s shade garden, vintage photographs of exotic vacations, a retro print, or even a child’s fascination with new shapes and colors. We interpret these seemingly everyday occurrences to create a sophisticated collection that highlights the beauty of the female form and offers endless ways to make the style your own." ~ Lori Coulter 

Lori Coulter is founder and designer of Lori Coulter swimwear and apparel.  Drawing inspiration from vintage swimwear, art, travel and eveningwear, Lori is a national expert on resortwear, and her designs are considered a wardrobe essential for jet setters across the country. The line features Italian fabrics in vibrant colors and bold prints with modern accessories resulting in classic, fun and feminine shapes with a vintage influence. 

Lori is a native of Saint Louis, Missouri, where she currently resides with husband, Kelly, and their two sons, Devin and Christian. She graduated with a master of business administration from the Olin School of Business at Washington University in Saint Louis and earned a bachelor of business administration from Baylor University in Waco, Texas. 

Rooted in technology and obsessed with fashion, Lori Coulter was launched with the goal of bringing stylish and wearable custom apparel to women of all ages and backgrounds. By 2005, Lori became one of a few designers in the world to successfully integrate 3D body scanning and computer aided design to create a fully digital and demand driven supply chain. Named one of Apparel Magazine’s Top Ten All Stars in December 2006, Lori Coulter has been featured in Women’s Wear DailyCalifornia Apparel NewsThe Swim JournalO The Oprah MagazineFitness Magazine, and the Today Show among others. She launched Lori Coulter Made-to-Order Swimwear featuring body scanning, body shape analysis and made-to-measure designs at select Macy’s locations in May 2007.  

In April 2008, Lori Coulter began working closely with resorts in Las Vegas, Miami and elsewhere to design chic, elegant uniforms for servers at the country’s trendiest ultra pools. Featured on E! Network and the Travel Channel, Lori’s designs have largely been credited with bringing poolside style to an all new level of glamour and sophistication. Lori’s uniform designs, including swimwear, activewear and dresses, are now featured at many of the most exclusive resorts and retailers in the world including Wynn Resorts, The Cosmopolitan Resort and Casino, MGM Resorts, The Fontainebleau Miami Beach, and Hard Rock Hotels and Casinos, among others.

In the Spring of 2012, Lori Coulter launched exclusive ready-to-wear collections with brands like Soft Surroundings, Cintas and Bra Smyth and began working with department stores, specialty chains and catalog retailers to design and manufacture private label and branded swimwear. In January 2013, Lori was named one of Baylor University’s Outstanding Young Alumni and a Fashion Group International of Saint Louis Rising Star.  She serves on the Boards of Women and the Kemper (WAK) Art Museum and Fashion Group International of Saint Louis.  In addition, she is an adjunct faculty member in fashion design at the Sam Fox School of Art at Washington University in Saint Louis.  For more information, please contact 314.727.9879.